Why GM And Others Fail With Facebook Ads - BusinessWeek
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
Tech Gadgets Web | Why GM And Others Fail With Facebook Ads BusinessWeek By Ben Kunz on May 22, 2012 Facebook (FB) got a black eye last week when General Motors (GM) announced it would cease advertising on the platform, yanking $10 million in annual ad spending away from Mark Zuckerberg just days before the company's IPO. Facebook IPO Flop Or Not: Did You Close Your Facebook Account? |
WPP's Group M Taps Buddy Media for Facebook Ads - AdAge.com
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
AdAge.com | WPP's Group M Taps Buddy Media for Facebook Ads AdAge.com Just like agencies sometimes use outside tech platforms for search, Group M will use Buddy Media's "BuyBuddy" for Facebook ads. On the eve of Facebook's IPO last week, GM announced it was cutting ad spend on Facebook, while maintaining its $30 million ... |
GM Yanks $10M Ad Campaign From Facebook - AllFacebook
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
USA TODAY | GM Yanks $10M Ad Campaign From Facebook AllFacebook ... that only 12 percent of users would feel confident making purchases through the site, so no one should be shocked that General Motors announced that it is yanking its advertising dollars ($10 million worth) from the social network's platform. Perla's Prediction Holds True: "Facebook is a Ponzi Scheme" Social downshift: GM slashes $10M in Facebook ads GM pulls ads from Facebook |
Agencies Talk Facebook After the IPO - ClickZ
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
ABC News | Agencies Talk Facebook After the IPO ClickZ Not surprisingly, some are still putting into context the potential ramifications of General Motors significantly cutting back on Facebook ads. Addressing the GM situation, Gerald Hensel, Strategy Lead at Blast Radius, a WPP-owned digital agency, ... Nasdaq to Earmark $13 Million for Bad Trades Related to Facebook |
GM's Ad Departure From Facebook: Mortal Blow, Marketer Stumble Or Smart Move? - Forbes
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
GM's Ad Departure From Facebook: Mortal Blow, Marketer Stumble Or Smart Move? Forbes “Is it possible that the lack of results was GM's approach to using Facebook? It doesn't appear that GM's brands are very 'talkable' or 'sharable' within Facebook. The platform is used best to amplify the voice of brand fans. |
Velti: A Small, Undervalued Company With High Growth Potential - Seeking Alpha
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
Velti: A Small, Undervalued Company With High Growth Potential Seeking Alpha The mGage platform also provides detailed analytics and reporting allowing customers to determine whether campaigns are successful or not. Some of Velti's customers include: Ford (F), General Motors (GM), AT&T (T), Disney (DIS), American Express (AXP), ... |
NCAA is flawed, but system still ripe for athletes to seize opportunities - StandardNet
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
NCAA is flawed, but system still ripe for athletes to seize opportunities StandardNet Kim English took a platform. He may or may not be drafted into the NBA next month, yet he will always have a platform. English was a very good college basketball player, part of the most successful senior class in Missouri history, a tough, ... |
Hold On, Holden: Next Year's Chevy SS is Not Just another G8 - MotorTrend Magazine (blog)
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
MotorTrend Magazine (blog) | Hold On, Holden: Next Year's Chevy SS is Not Just another G8 MotorTrend Magazine (blog) The new VF Holden and Chevy SS in effect become the first cars off the new Zeta II RWD large car platform. This fits GM's platform strategy going back at least to the current Chevy Malibu, which had an evolution of the Saturn Aura's Epsilon platform, ... |
No Chevy/GMC Ads For 2013 Super Bowl - PickupTrucks.com
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
No Chevy/GMC Ads For 2013 Super Bowl PickupTrucks.com And I'm glad that GM decided to save their customers 10 million, by not advertising on worthless facebook...If I want to reserch a Chevrolet, Ford, Toyota or Dodge, I'm going to go here, PickupTrucks.com, or one of the manufaturers own websites. |
Votto Occupied Alliance on Joseph Daniel Votto - My Cincinnati Reds Blog (blog)
Tuesday 22nd of May 2012 04:16:34 PM
Posted by admin / Under GM M Platform
My Cincinnati Reds Blog (blog) | Votto Occupied Alliance on Joseph Daniel Votto My Cincinnati Reds Blog (blog) When I was contacted by one of the members about the opportunity to express their opinion of Votto, I didn't hesitate one bit to let the Alliance have this platform. I hold both ladies in high regard as Reds fans. While a game is in progress, ... |
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